2022 | 2021 | Name | Country | 2022 | 2021 | 2022 | 2021 |
|---|---|---|---|---|---|---|---|
| 1 | 1 | L'Oréal | France | $11,217M | $10,222M | AAA- | AAA- |
| 2 | 5 | Estée Lauder | United States | $7,926M | $5,687M | AAA | AAA |
| 3 | 2 | Gillette | United States | $6,910M | $7,550M | AAA- | AAA |
| 4 | 3 | Nivea | Germany | $6,807M | $6,192M | AAA- | AAA- |
| 5 | 4 | Guerlain | France | $6,130M | $5,691M | AAA- | AAA- |
| 6 | 8 | Clinique | United States | $6,063M | $5,005M | AAA | AAA |
| 7 | 7 | Dove | United Kingdom | $5,097M | $5,094M | AAA- | AAA |
| 8 | 6 | Pantene | United States | $4,748M | $5,189M | AA+ | AAA |
| 9 | 11 | Lancôme | France | $4,585M | $3,712M | AAA | AAA- |
| 10 | 9 | Garnier | France | $4,132M | $4,094M | AA+ | AAA- |
| 11 | 10 | Head & Shoulders | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 12 | 12 | M.A.C | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 13 | 14 | Johnson's | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 14 | 15 | PECHOIN | China | 🔒 | 🔒 | 🔒 | 🔒 |
| 15 | 13 | Maybelline | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 16 | 16 | Clarins | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 17 | 18 | Procter & Gamble | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 18 | 20 | Yves Rocher | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 19 | 21 | Natura | Brazil | 🔒 | 🔒 | 🔒 | 🔒 |
| 20 | 17 | SK-II | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
| 21 | 19 | Olay | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 22 | 23 | BeneFit | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 23 | 25 | Schwarzkopf | Germany | 🔒 | 🔒 | 🔒 | 🔒 |
| 24 | 22 | Rexona | Australia | 🔒 | 🔒 | 🔒 | 🔒 |
| 25 | 24 | Axe/Lynx/Ego | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 26 | 26 | L'Occitane | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 27 | 27 | Neutrogena | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 28 | 28 | The History of Whoo | South Korea | 🔒 | 🔒 | 🔒 | 🔒 |
| 29 | 31 | Sulwhasoo | South Korea | 🔒 | 🔒 | 🔒 | 🔒 |
| 30 | 36 | Biore | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
| 31 | 32 | Elsève/Elvive | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 32 | 29 | Lux | United Kingdom | 🔒 | 🔒 | 🔒 | 🔒 |
| 33 | 35 | Palmolive | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 34 | 30 | Old Spice | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 35 | 34 | Shiseido | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
| 36 | 37 | Fresh | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 37 | 33 | Sunsilk | United Kingdom | 🔒 | 🔒 | 🔒 | 🔒 |
| 38 | 44 | CHANDO | China | 🔒 | 🔒 | 🔒 | 🔒 |
| 39 | 40 | Kosé | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
| 40 | 38 | Rejoice | China | 🔒 | 🔒 | 🔒 | 🔒 |
| 41 | 41 | Innisfree | South Korea | 🔒 | 🔒 | 🔒 | 🔒 |
| 42 | 39 | Clear | China | 🔒 | 🔒 | 🔒 | 🔒 |
| 43 | 45 | Pola | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
| 44 | 42 | La Roche-Posay | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 45 | 43 | Bobbi Brown | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 46 | 46 | Oriflame | Sweden | 🔒 | 🔒 | 🔒 | 🔒 |
| 47 | 48 | Herbal Essences | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 48 | 47 | TRESemmé | United Kingdom | 🔒 | 🔒 | 🔒 | 🔒 |
| 49 | null | Lifebuoy | United Kingdom | 🔒 | 🔒 | 🔒 | 🔒 |
| 50 | null | Coty | United States | 🔒 | 🔒 | 🔒 | 🔒 |