Visual Identity – Definition

Visual identity has been proven time and time again to be the foundation for customer recognition, preference and loyalty. It is the starting place for marketers to build value-adding associations.

A well managed visual identity provides stakeholders with reassurance through consistency and a prompt for recall of previous brand experience.

The brand, and therefore its value, is put at risk when the visual identity is inconsistent, stagnant, in poor physical condition or perceived as an indicator of weak management.

Please visit our partner VI360 to find out more about Visual Identity.

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