Merger and Acquisition Method – Definition

Merger and Acquisition Method (also known as Transaction Method) - a method within the market based approach whereby pricing multiples are derived from transactions of significant interests in companies engaged in the same or similar lines of business.

Brand and Intangible Asset Valuation Methodologies/Techniques:

  • Cost Based Valuation
  • Income Based Valuation - Royalty Relief
  • Income Based Valuation - Economic Use
  • Market Based Valuation

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