Brand profile

The YouTube brand has featured in Brand Finance consumer research 34 times in 2018 and 2019, including Technology in France, Technology in Germany and Technology in Japan.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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