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Brand Finance has calculated the brand value of the Xerox brand 13 times between 2007 and 2020. The Xerox brand valuation has featured in 26 brand rankings, including the strongest and most valuable Technology brands, the biggest US brands and the best Global brands.
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Date | Global | US | Technology | IT Services |
|---|---|---|---|---|
| 2020 | 325 | 15 | ||
| 2019 | 330 | 14 | ||
| 2018 | 243 | 87 | 13 | |
| 2017 | 381 | 163 | 54 | 10 |
| 2016 | 398 | 166 | 50 | 7 |
| 2015 | 394 | 153 | 42 | |
| 2014 | 346 | 120 | ||
| 2013 | 341 | |||
| 2012 | 311 | |||
| 2010 | 411 | |||
| 2009 | 242 | |||
| 2008 | 177 | |||
| 2007 | 149 |