Xbox
Brand profile
Brand Finance has calculated the brand value of the Xbox brand 17 times between 2008 and 2024. The Xbox brand valuation has featured in 38 brand rankings, including the strongest and most valuable Technology brands, the biggest US brands and the best Global brands.
To find out more about Xbox brand value, request the Xbox Brand Value Report.
About Xbox
Brand Value History
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All Ranking appearances
Date | Global | US | Technology | Electronics and Appliances |
|---|---|---|---|---|
| 2024 | 269 | 111 | 47 | 10 |
| 2023 | 268 | 106 | 50 | 11 |
| 2022 | 282 | 109 | 54 | 14 |
| 2021 | 361 | 140 | 65 | – |
| 2020 | 378 | 151 | 63 | – |
| 2019 | – | 211 | 80 | – |
| 2018 | – | 220 | 83 | – |
| 2017 | 486 | 191 | 69 | – |
| 2016 | – | 217 | 66 | – |
| 2015 | 191 | 77 | 27 | – |
| 2014 | 187 | 67 | – | – |
| 2013 | 225 | – | – | – |
| 2012 | 205 | – | – | – |
| 2011 | 209 | – | – | – |
| 2010 | 142 | – | – | – |
| 2009 | 176 | – | – | – |
| 2008 | 255 | – | – | – |