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The Western Digital brand has featured in Brand Finance consumer research 26 times in 2018, including Technology in Australia, Technology in Brazil and Technology in Canada.
The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.
Marketing Funnel
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KPIs
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NPS
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