Wells Fargo

Brand profile

The Wells Fargo brand has featured in Brand Finance consumer research 5 times between 2016 and 2019, including Banks in United States and Banks in Ireland.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel

KPIs

NPS