Brand profile

The Walmart brand has featured in Brand Finance consumer research 3 times in 2019, including Retail in Canada, Retail in China and Retail in United States.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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