Virgin Atlantic

Brand profile

The Virgin Atlantic brand has featured in Brand Finance consumer research 7 times in 2018 and 2019, including Airlines in South Africa, Airlines in United Kingdom and Airlines in United States.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

Marketing Funnel