UBS
Brand profile
Brand Finance has calculated the brand value of the UBS brand 18 times between 2007 and 2024. The UBS brand valuation has featured in 55 brand rankings, including the strongest and most valuable Switzerland brands, the biggest Banking brands and the best Global brands.
To find out more about UBS brand value, request the UBS Brand Value Report.
About UBS
Brand Value History
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All Ranking appearances
Date | Global | Banking | Switzerland | Europe | Asset & Wealth Management |
|---|---|---|---|---|---|
| 2024 | 169 | 23 | 3 | 41 | – |
| 2023 | 210 | 33 | 3 | 49 | – |
| 2022 | 210 | 36 | 2 | 49 | – |
| 2021 | 207 | 34 | 2 | 51 | – |
| 2020 | 200 | 33 | 2 | 51 | – |
| 2019 | 173 | 28 | 2 | 44 | – |
| 2018 | 176 | 28 | 2 | – | – |
| 2017 | 143 | 23 | 1 | – | 23 |
| 2016 | 135 | 20 | 2 | 37 | – |
| 2015 | 103 | 17 | 2 | – | – |
| 2014 | 108 | 21 | 2 | – | – |
| 2013 | 137 | 32 | – | – | – |
| 2012 | 159 | 30 | – | – | – |
| 2011 | 89 | 21 | – | – | – |
| 2010 | 95 | 22 | – | – | – |
| 2009 | 78 | 15 | – | – | – |
| 2008 | 61 | 12 | – | – | – |
| 2007 | 35 | 6 | – | – | – |