Brand profile

The STC brand has featured in Brand Finance consumer research 11 times between 2017 and 2019, including Telecoms in Saudi Arabia, Telecoms in Uae and Telecoms in Indonesia.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel