SoftBank

Brand profile

The SoftBank brand has featured in Brand Finance consumer research 3 times between 2017 and 2019, including Telecoms in Japan.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

Marketing Funnel

KPIs

NPS