Data in this chart can be unlocked by contacting our team.
Brand Finance has calculated the brand value of the SoftBank brand 14 times between 2008 and 2021. The SoftBank brand valuation has featured in 32 brand rankings, including the strongest and most valuable Japan brands, the biggest Telecoms brands and the best Global brands.
To find out more about SoftBank brand value, request the SoftBank Brand Value Report.
Date | Global | Telecoms | Japan |
|---|---|---|---|
| 2021 | 142 | 12 | – |
| 2020 | 112 | 11 | 8 |
| 2019 | 91 | 10 | 7 |
| 2018 | 73 | 9 | 6 |
| 2017 | 59 | 9 | 6 |
| 2016 | 52 | 6 | 4 |
| 2015 | 65 | 9 | – |
| 2014 | 56 | 7 | – |
| 2013 | 93 | 11 | 9 |
| 2012 | 138 | 19 | – |
| 2011 | 175 | 19 | – |
| 2010 | 191 | 21 | – |
| 2009 | 252 | – | – |
| 2008 | 289 | – | – |