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Brand Finance has calculated the brand value of the SoftBank brand 13 times between 2008 and 2020. The SoftBank brand valuation has featured in 30 brand rankings, including the strongest and most valuable Japan brands, the biggest Telecoms brands and the best Global brands.
To find out more about SoftBank brand value, request the SoftBank Brand Value Report.
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| 2008 |
Date | Global | Telecoms | Japan |
|---|---|---|---|
| 2020 | 112 | 11 | 8 |
| 2019 | 91 | 10 | 7 |
| 2018 | 73 | 9 | 6 |
| 2017 | 59 | 9 | 6 |
| 2016 | 52 | 6 | 4 |
| 2015 | 65 | 9 | |
| 2014 | 56 | 7 | |
| 2013 | 93 | 11 | 9 |
| 2012 | 138 | 19 | |
| 2011 | 175 | 19 | |
| 2010 | 191 | 21 | |
| 2009 | 252 | ||
| 2008 | 289 |