Smirnoff
Brand profile
Brand Finance has calculated the brand value of the Smirnoff brand 17 times between 2007 and 2024. The Smirnoff brand valuation has featured in 25 brand rankings, including the strongest and most valuable Drinks brands, the biggest UK brands and the best Global brands.
To find out more about Smirnoff brand value, request the Smirnoff Brand Value Report.
About Smirnoff
Brand Value History
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All Ranking appearances
Date | Global | UK | Drinks | Spirits | Europe |
|---|---|---|---|---|---|
| 2024 | – | – | – | 11 | 274 |
| 2023 | – | – | – | 10 | 240 |
| 2022 | – | – | – | 11 | – |
| 2021 | – | – | – | 8 | – |
| 2020 | – | – | – | 8 | – |
| 2019 | – | – | – | 9 | – |
| 2018 | – | – | – | 8 | – |
| 2017 | – | 57 | – | 9 | – |
| 2016 | – | 66 | – | 6 | 259 |
| 2015 | – | 62 | – | 4 | – |
| 2013 | – | 48 | – | 5 | – |
| 2012 | – | – | 4 | – | – |
| 2011 | – | – | 3 | – | – |
| 2010 | 348 | 33 | – | – | – |
| 2009 | 237 | – | – | – | – |
| 2008 | 226 | – | – | – | – |
| 2007 | 187 | – | – | – | – |