Singapore Airlines

Brand profile

The Singapore Airlines brand has featured in Brand Finance consumer research 27 times between 2018 and 2020, including Airlines in Australia, Airlines in Japan and Airlines in Malaysia.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel

KPIs

NPS