Brand profile

The Shiseido brand has featured in Brand Finance consumer research 3 times in 2020, including Cosmetics & Personal Care in Japan, Cosmetics & Personal Care in South Korea and Cosmetics & Personal Care in Switzerland.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

Request a new market or sector coverage for a brand

Marketing Funnel