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The Shell brand has featured in Brand Finance consumer research 42 times in 2018 and 2020, including Oil & Gas in Australia, Oil & Gas in Canada and Oil & Gas in China.
The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.
Marketing Funnel
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KPIs
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NPS
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