Brand profile

The Saudia brand has featured in Brand Finance consumer research 4 times in 2018 and 2019, including Airlines in Saudi Arabia and Airlines in Uae.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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