Brand profile

The Samsung brand has featured in Brand Finance consumer research 36 times in 2018 and 2019, including Technology in China, Technology in France and Technology in Germany.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel