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Brand Finance has calculated the brand value of the Rolex brand 10 times between 2007 and 2021. The Rolex brand valuation has featured in 33 brand rankings, including the strongest and most valuable Apparel brands, the biggest Switzerland brands and the best Global brands.
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Date | Global | Switzerland | Apparel | Europe | Luxury & Premium |
|---|---|---|---|---|---|
| 2021 | 237 | 3 | 11 | 58 | 8 |
| 2020 | 247 | 4 | 11 | 60 | 8 |
| 2019 | 243 | 5 | 10 | 67 | 8 |
| 2018 | 277 | 7 | 10 | – | 7 |
| 2017 | 215 | 4 | 8 | – | – |
| 2016 | 231 | 7 | 9 | 74 | – |
| 2015 | 250 | 7 | 8 | – | – |
| 2014 | 263 | 10 | – | – | – |
| 2008 | 251 | – | – | – | – |
| 2007 | 158 | – | – | – | – |