Rolex
Brand profile
Brand Finance has calculated the brand value of the Rolex brand 13 times between 2007 and 2024. The Rolex brand valuation has featured in 48 brand rankings, including the strongest and most valuable Switzerland brands, the biggest Apparel brands and the best Global brands.
To find out more about Rolex brand value, request the Rolex Brand Value Report.
About Rolex
Brand Value History
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All Ranking appearances
Date | Global | Apparel | Switzerland | Luxury & Premium | Europe |
|---|---|---|---|---|---|
| 2024 | 150 | 9 | 2 | 7 | 35 |
| 2023 | 191 | 10 | 2 | 8 | 44 |
| 2022 | 243 | 12 | 4 | 8 | 59 |
| 2021 | 238 | 11 | 3 | 8 | 58 |
| 2020 | 245 | 11 | 4 | 8 | 58 |
| 2019 | 243 | 10 | 5 | 8 | 67 |
| 2018 | 276 | 10 | 7 | 7 | – |
| 2017 | 209 | 8 | 3 | – | – |
| 2016 | 231 | 9 | 7 | – | 74 |
| 2015 | 250 | 8 | 7 | – | – |
| 2014 | 261 | – | 10 | – | – |
| 2008 | 251 | – | – | – | – |
| 2007 | 158 | – | – | – | – |