Brand profile

The Qantas brand has featured in Brand Finance consumer research 15 times in 2018 and 2019, including Airlines in Australia, Airlines in Canada and Airlines in Japan.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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