Brand profile

The Orange brand has featured in Brand Finance consumer research 31 times between 2017 and 2019, including Telecoms in France, Telecoms in Romania and Telecoms in Spain.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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