Optus
Brand profile
Brand Finance has calculated the brand value of the Optus brand 14 times between 2011 and 2024. The Optus brand valuation has featured in 33 brand rankings, including the strongest and most valuable Australia brands, the biggest Global brands and the best Telecoms brands.
To find out more about Optus brand value, request the Optus Brand Value Report.
About Optus
Brand Value History
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All Ranking appearances
Date | Telecoms | Global | Australia |
|---|---|---|---|
| 2024 | 54 | – | 14 |
| 2023 | 59 | – | 17 |
| 2022 | 46 | – | 11 |
| 2021 | 47 | – | 10 |
| 2020 | 36 | – | 10 |
| 2019 | 40 | – | 9 |
| 2018 | 39 | 459 | 9 |
| 2017 | 46 | – | 9 |
| 2016 | 41 | 436 | 9 |
| 2015 | 47 | – | 10 |
| 2014 | 45 | 411 | 9 |
| 2013 | 46 | 420 | 9 |
| 2012 | 56 | 466 | 8 |
| 2011 | 50 | 433 | – |