Brand profile

The Olay brand has featured in Brand Finance consumer research 4 times in 2020, including Cosmetics & Personal Care in Canada, Cosmetics & Personal Care in Mexico and Cosmetics & Personal Care in United Kingdom.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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