Brand profile

The O2 brand has featured in Brand Finance consumer research 7 times between 2017 and 2019, including Telecoms in Germany, Telecoms in United Kingdom and Telecoms in Spain.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel