Brand profile

The Nike brand has featured in Brand Finance consumer research 19 times in 2019 and 2020, including Apparel in China, Apparel in France and Apparel in Germany.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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