Moutai
Brand profile
Brand Finance has calculated the brand value of the Moutai brand 15 times between 2010 and 2024. The Moutai brand valuation has featured in 39 brand rankings, including the strongest and most valuable Spirits brands, the biggest Drinks brands and the best China brands.
To find out more about Moutai brand value, request the Moutai Brand Value Report.
About Moutai
Brand Value History
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All Ranking appearances
Date | China | Drinks | Spirits | Global |
|---|---|---|---|---|
| 2024 | 7 | – | 1 | 24 |
| 2023 | 7 | – | 1 | 21 |
| 2022 | 13 | – | 1 | 32 |
| 2021 | 12 | – | 1 | 27 |
| 2020 | 11 | – | 1 | 31 |
| 2019 | 14 | – | 1 | 45 |
| 2018 | 15 | – | 1 | 54 |
| 2017 | 17 | – | 1 | 104 |
| 2016 | 24 | – | 1 | 183 |
| 2015 | 32 | – | 2 | 316 |
| 2014 | 23 | – | – | 330 |
| 2013 | 38 | – | 2 | – |
| 2012 | 53 | 6 | – | – |
| 2011 | 46 | 9 | – | – |
| 2010 | 41 | – | – | – |