Michelin

Brand profile

The Michelin brand has featured in Brand Finance consumer research 12 times in 2018, including Automobiles in Canada, Automobiles in China and Automobiles in France.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel

KPIs

NPS