Brand profile

The Mercedes-Benz brand has featured in Brand Finance consumer research 24 times in 2018 and 2019, including Automobiles in Canada, Automobiles in China and Automobiles in France.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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