Brand profile

The Maxcom brand has featured in Brand Finance consumer research 2 times in 2018 and 2019, including Telecoms in Mexico.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

Marketing Funnel