Brand profile

The Levi's brand has featured in Brand Finance consumer research 15 times in 2019 and 2020, including Apparel in China, Apparel in United States and Apparel in Canada.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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