Korean Air

Brand profile

The Korean Air brand has featured in Brand Finance consumer research 4 times in 2018 and 2020, including Airlines in South Korea, Airlines in China and Airlines in Japan.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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