Brand profile

The KLM brand has featured in Brand Finance consumer research 65 times between 2018 and 2020, including Airlines in Canada, Airlines in China and Airlines in France.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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