Brand profile

The KEPCO brand has featured in Brand Finance consumer research 3 times in 2017 and 2018, including Utilities in South Korea and Utilities in Japan.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel