Brand profile

The Kellogg's brand has featured in Brand Finance consumer research 10 times in 2020, including Food in China, Food in France and Food in Germany.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel