José Cuervo
Brand profile
Brand Finance has calculated the brand value of the José Cuervo brand 12 times between 2011 and 2024. The José Cuervo brand valuation has featured in 28 brand rankings, including the strongest and most valuable Spirits brands, the biggest Latin America brands and the best Drinks brands.
To find out more about José Cuervo brand value, request the José Cuervo Brand Value Report.
About José Cuervo
Brand Value History
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All Ranking appearances
Date | Drinks | Latin America | Spirits | Mexico |
|---|---|---|---|---|
| 2024 | – | 44 | 18 | 16 |
| 2023 | – | 44 | 25 | 15 |
| 2022 | – | 52 | 27 | 18 |
| 2021 | – | 50 | 33 | 21 |
| 2020 | – | 63 | 35 | 24 |
| 2019 | – | 63 | 32 | 24 |
| 2018 | – | 65 | 24 | 22 |
| 2017 | – | 78 | 29 | 28 |
| 2015 | – | – | 28 | – |
| 2013 | – | – | 26 | – |
| 2012 | 26 | – | – | – |
| 2011 | 15 | – | – | – |