Jack Daniel's
Brand profile
Brand Finance has calculated the brand value of the Jack Daniel's brand 15 times between 2008 and 2024. The Jack Daniel's brand valuation has featured in 26 brand rankings, including the strongest and most valuable Spirits brands, the biggest Drinks brands and the best Global brands.
To find out more about Jack Daniel's brand value, request the Jack Daniel's Brand Value Report.
About Jack Daniel's
Brand Value History
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All Ranking appearances
Date | Global | Drinks | Spirits | US |
|---|---|---|---|---|
| 2024 | – | – | 8 | 255 |
| 2023 | – | – | 8 | 268 |
| 2022 | – | – | 9 | 309 |
| 2021 | – | – | 6 | 246 |
| 2020 | – | – | 5 | 221 |
| 2019 | 476 | – | 6 | 192 |
| 2018 | – | – | 6 | 209 |
| 2017 | – | – | 5 | 216 |
| 2016 | – | – | 5 | 255 |
| 2015 | – | – | 5 | 312 |
| 2014 | – | – | – | 320 |
| 2013 | – | – | 9 | – |
| 2012 | – | 10 | – | – |
| 2011 | – | 8 | – | – |
| 2008 | 387 | – | – | – |