Brand profile

The ING brand has featured in Brand Finance consumer research 29 times between 2016 and 2020, including Banks in Australia, Banks in France and Banks in Germany.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel