Brand profile

The IKEA brand has featured in Brand Finance consumer research 14 times in 2020, including Retail in Brazil, Retail in Canada and Retail in China.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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