Brand profile

The Iberdrola brand has featured in Brand Finance consumer research 5 times between 2017 and 2019, including Utilities in Spain, Utilities in United States and Utilities in Portugal.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel