Brand profile

The Honda brand has featured in Brand Finance consumer research 32 times between 2018 and 2020, including Automobiles in Canada, Automobiles in China and Automobiles in Germany.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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