Harley-Davidson
Brand profile
Brand Finance has calculated the brand value of the Harley-Davidson brand 18 times between 2007 and 2024. The Harley-Davidson brand valuation has featured in 33 brand rankings, including the strongest and most valuable US brands, the biggest Automobiles brands and the best Global brands.
To find out more about Harley-Davidson brand value, request the Harley-Davidson Brand Value Report.
About Harley-Davidson
Brand Value History
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All Ranking appearances
Date | Global | Automobiles | US |
|---|---|---|---|
| 2024 | – | 58 | 498 |
| 2023 | – | 47 | 433 |
| 2022 | – | 58 | 476 |
| 2021 | – | 51 | 393 |
| 2020 | – | 49 | 390 |
| 2019 | – | 42 | 325 |
| 2018 | – | 38 | 276 |
| 2017 | – | 25 | 213 |
| 2016 | 276 | 15 | 108 |
| 2015 | 336 | 19 | 124 |
| 2014 | 365 | 25 | 128 |
| 2013 | 463 | 32 | – |
| 2012 | 448 | – | – |
| 2011 | 419 | – | – |
| 2010 | 315 | – | – |
| 2009 | 244 | – | – |
| 2008 | 205 | – | – |
| 2007 | 150 | – | – |