Brand profile

The Harley-Davidson brand has featured in Brand Finance consumer research 6 times in 2019 and 2020, including Automobiles in United States, Automobiles in France and Automobiles in Germany.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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