Brand profile

The Gucci brand has featured in Brand Finance consumer research 6 times in 2020, including Apparel in China, Apparel in France and Apparel in Italy.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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