Brand profile

The Ferrari brand has featured in Brand Finance consumer research 8 times in 2020, including Automobiles in China, Automobiles in France and Automobiles in Germany.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel