Brand profile

The Emirates brand has featured in Brand Finance consumer research 72 times between 2018 and 2020, including Airlines in Australia, Airlines in Canada and Airlines in China.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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