Dunkin'

Brand profile

The Dunkin' brand has featured in Brand Finance consumer research 2 times in 2019, including Restaurants in Spain and Restaurants in United States.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel

KPIs

NPS