Doritos
Brand profile
Brand Finance has calculated the brand value of the Doritos brand 11 times between 2014 and 2024. The Doritos brand valuation has featured in 18 brand rankings, including the biggest Food brands and the best US brands.
To find out more about Doritos brand value, request the Doritos Brand Value Report.
About Doritos
Brand Value History
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All Ranking appearances
Date | US | Food |
|---|---|---|
| 2024 | 210 | – |
| 2023 | 229 | 13 |
| 2022 | 281 | 19 |
| 2021 | 334 | 29 |
| 2020 | 340 | 33 |
| 2019 | 391 | 44 |
| 2018 | 433 | 44 |
| 2017 | 454 | 9 |
| 2016 | 312 | – |
| 2015 | 357 | – |
| 2014 | 287 | – |